The Moorings:
The Boat is Only the Beginning

Conceptualization, Illustration and Design

For our clientele, chartering a yacht goes deeper than just securing the actual watercraft. It’s about having the freedom to get out on the open water on their own terms. It’s about being able to sail wherever, however and whenever they want. I used a sophisticated illustrative approach (think New Yorker covers and Aperol Spritz ads), to communicate how the Moorings’ luxury yachts are actually just the catalyst to being free to explore your way. Because really, the boat is only the beginning.