The Globe and Mail
15 years of working with Canada’s National Newspaper
The Globe and Mail has been a client I’ve been working with since I was fresh out of university. Throughout the years, I’ve seen them change and progress towards a more digitally-forward brand — but always remaining a pillar of journalistic excellence and a top-trusted Canadian news source. I’m proud of our work together, and pleased to showcase some highlights here for everyone to see.
Change Needs a Voice
In order for true change to happen, we need enough people to hear and care about the issue. Here, I showcase an approach that graphically illustrates how one statement can resonate across so many different issues that matter to Canadians, while positioning The Globe and Mail as the one hearing those voices — and being the catalyst for change.
Journalism Matters
The values of a strong and independent press are clear. Journalism is driven by a commitment to curiosity, a fidelity to the facts and a determination to discover the unknown. It is the job of a journalist to ask questions, to ensure accountability and, when necessary, to expose injustices. These simple Cineplex spots took aim at highlighting The Globe's exemplary journalistic efforts, by using stories straight from their subjects' mouths.
Globe Media Group:
Sizzle Reel
A video designed to celebrate The Globe’s redesign, their new building, and the power of their digital sector. With brand new offerings and tech, Globe Media Group aims to drive success for marketers as well.